Popular culture is defined as a contemporary lifestyle where items are well known and generally accepted. Magazine advertisements are one of the biggest instigators of popular culture in North American today. Companies will depict almost anything in order to get their product to sell. In US weekly, I came across an online dating website advertisement called Match.com. It portrays a young doctor wearing an expensive watch and holding a stethoscope up to his heart. On the bottom of the advertisement it says “All new! Match.com. It’s okay to look.” Match.com along with other dating company advertisements attempt to sell themselves in very similar ways. They depict their advertisements to direct their aim to present a status quota that must be met in certain people, to successful people who have had difficulty finding someone special, and people who are not looking for someone but, just want to browse.
The advertisement depicts a status quota that most people look for in a mate. The young man who is a Doctor in the picture appears to be wearing a very expensive watch. By wearing an expensive materialistic object it portrays him showing off his status as a professional. Many single women in society today look for someone who is professionally established. This may be achieved by analyzing the type of materialistic objects he may possess from the clothing he wears to the type of car he drives. For men I personally feel that it is slightly different. Some successful men may not want professional women but, simply a good looking girl to ‘look good all the time.’ However, some men are not this shallow and prefer successful women who are at the same status quo as the male. As a result, online dating websites appears to be one of the norm sources to meet someone with a particular status quota.
Many career-oriented and people who are busy in professional school often have a difficult time meeting people because they are very busy making a life for themselves. They are so caught up in becoming successful that they often forget to look around to meet someone special. When they become successful they desperately begin to search around for the perfect mate. They are sometimes introduced to friends of friends or they might even meet someone in a social setting. However, this may not be very easy for everyone. As a result, online dating websites such as Match.com appear to be a practical source today for successful people to meet other successful people. They can easily chat with someone with similar interests and dislikes. If they don’t like the person they can simply just move on to the next interesting person that appears down the internet page.
In bold the advertisement writes “It’s okay to look.” Analyzing this quote it appears that they are trying to sell the message that even if you are not searching for a relationship it is okay to browse. Many people I know find it very odd to search for relationships online because of the stigma it has of ‘meeting strangers on the internet.’ However, oddly enough I find these same people browsing these online dating websites just looking at other stranger’s profiles for the fun of it. I find that many people do not want to admit that they are desperate enough to search these online dating websites. Thus, I feel that the bottom line comes down to the fact that many professional people use this as their last resort when they are desperate to find someone to settle down with.
The Match.com advertisement appears to be one of the norm advertisements in magazines and internet ads today. Through popular culture our world has become very small in that many people have the ability to look for relationships through the internet. Also through magazines a company has the ability to sell itself by instigating the fact that you have the ability to meet successful and rich people through their online dating website. With more and more online dating websites developing I am afraid that one day people will discontinue meeting people in social settings but, instead only resort to the world of communicating with others through the internet.